Texas Born, but now a Florida Man!

    Hi, I'm Luis Ruben Ugalde.

    Sunshine-fueled builder, storyteller, and Floridian by Marriage. This is where I share who I am, where I've been, and what lights me up — palm trees and all.

    Luis Ruben Ugalde headshot
    Portrait of Luis Ruben Ugalde

    Weston,

    Florida

    About Me

    A little sunshine goes a long way.

    I'm Luis Ruben Ugalde — most folks just call me Luis Ugalde — born and raised in Eagle Pass, TX, and Floridian by Marriage. These days I call Weston, FL home, but the small-town grit of the desert never left me. I'm an entrepreneur at heart, driven by one thing above all: a passion to serve.

    Whether I'm heads-down on a project or heads-up watching the sunset over the bay, I bring the same energy: curious, warm, and a little bit relentless.

    TX→FL

    Desert to Coast

    10+

    Years Building

    Cafecitos Had

    My Story

    From Ocean Drive to wherever's next

    The Start

    A small town of 10,000, in the middle of the desert

    I was born and raised in Eagle Pass, TX — a tight-knit border town where everybody knew everybody. Growing up there taught me the value of hard work, family, and faith long before I ever had a name for any of it.

    The Grind

    Learning that hard work and good vibes aren't opposites

    I chased every opportunity I could find, picking up skills, mentors, and a few hard lessons along the way. I learned that you can take your work seriously without taking yourself too seriously.

    The Pivot

    Floridian by Marriage

    Love brought me from the desert to the coast. I traded the dry heat for humidity, settled into life in Weston, FL, and started building something that felt like mine — rooted in where I come from, aimed at where I'm going.

    The Heart

    Family Matters

    Every hustle, every late night, every win circles back to the people waiting for me at home. My family is the why behind everything I build.

    Today

    An entrepreneur with a passion to serve

    These days I'm focused on doing meaningful work, staying close to family and faith, and serving the people around me. The story's still being written.

    What Lights Me Up

    My passions

    South Florida Fishing

    Give me a rod, a boat, and open water and I'm home. There's nowhere I'd rather clear my head.

    Salsa Dancing

    A good salsa beat and a full dance floor — that's a great night, no matter the day I've had.

    Tacos & Cuban Coffee

    Tacos for the soul, a cafecito for the grind — the two flavors that fuel everything I do. Coffee afternoons with the wifey are a pleasure.

    Christ First

    Faith comes before everything else. It's the foundation everything I build stands on.

    Band of Brothers

    Proud to support this nonprofit dedicated to helping men reclaim their masculine heart.

    Chasing Sunsets (Around Gators)

    South Florida sunsets hit different when you're keeping an eye out for the local wildlife.